External Environment

2. The value of one currency in terms of another.
6. Factors that make it difficult for a new company to enter a market.
9. Goods or services produced abroad and sold in the domestic market.
11. The peak of the economic cycle characterised by low unemployment and high demand and confidence.
13. A common method used to measure inflation.
15. The cost of borrowing or reward for saving money.
17. Where a large number of small companies produce a generic product.
21. A tax on products made overseas.
24. A general decline in prices over time.
27. Goods and services produced in the domestic country and sent to be sold in another country.
28. Where several firms sell a similar goods or services in the same market.
29. The amount of a product or service that consumers are willing and able to buy.
31. Laws designed to ensure that workers are not at risk of harm in the workplace.
32. The use of interest rates to control inflation.
34. A physical limit on the number of products that can be brought into a country.
36. The organisation in charge of monetary policy.
37. aimed at growing the economy, characterised by reductions in taxation and increases in government spending.
38. aimed at slowing down the economy, characterised by increases in taxation and reductions in government spending.

1. A general increase in prices or a decrease in the value of money over time.
3. Features of an organisation that allow them to achieve higher sales than rivals.
4. The use of government taxation and spending to control the economy.
5. The natural fluctuation of the economy between periods of expansion and contraction.
7. A type of fiscal policy that takes money from income or profit.
8. A measure of the value of a countries output.
10. Where a lot of competition exists but each competitors is differentiated.
12. Where economic growth begins to increase following a slump.
14. The bottom of the economic cycle characterised by high unemployment, demand and confidence.
16. The acronym used to describe the impact of the exchange rate.
18. Where two businesses agree to act together to reduce competition in the market.
19. A type of fiscal policy that is applied to goods and services.
20. Laws that make it illegal to treat employees unfairly on account of, for example, their race or marital status.
22. Where an employee loses their job as the business no longer needs their services.
23. The portion or percentage of a market controlled by a particular company or product.
25. Fiscal policy levied on companies' profits.
26. Where a few, large businesses dominate the market.
30. A fancy word for law.
33. Where one currency gets stronger in relation to another.
35. A market structure where one company dominates (legally a market share above 25%)