Fashion vocabulary

4. features- Physical characteristics of items
6. added- The increase in worth of products as a result of a particular work activity
8. The amount of a good or service customers are willing and able to buy at a certain time and price
9. show- A sales event for showing merchandise to staff or selected customers for limited time
14. windows- Store window decoration that does not allow a view into the store
16. product code- Standard barcode, now updated to UPC-A, that includes numbers as well as bars and spaces
18. events- Promotional activities held to build customer traffic, sell goods and enhance the company’s image
19. of sale- Merchandise data collected electronically when consumer purchase transactions are recorded
20. that customers must but and wear a style to make it a fashion
21. show- An event at which collections of newly designed clothing are modeled for a audience
22. service- Total of all enhancements available to customers, directly related to sell of goods or services
24. profit- A resulting positive number after expenses have been redacted from the gross margin figure
26. turnover- The number of times the average inventory on hand is sold and replaced in a given period
28. Any paid form of non-personal selling of ideas, goods or services
29. standards- A way of measuring an organization's progress and how effective and efficient it is at running its business

1. purchases- An unplanned decision to buy a product or service, made just before a purchase
2. summary- Brief overview of the entire promotional plan; this should be written last but included in the first page in the promotional plan
3. independent buying agent
5. Products with dark bars and white spaces and varying widths used on merchandise tags for electronic identification and collection of product data
7. program- A system of rewarding a retailer’s best customers to encourage repeat sales, using customer specific data
10. as nightgowns or pajamas, worn for sleeping or at bedtime
11. make whiter or lighter in color, as by exposure to light or a chemical agent; remove the color from
12. strategy- Distribution done in every market available in an area
13. fashion that is introduced and expected to sell but is not accepted by the consumers
15. media- personal content created and spread via electronic technology for interaction and sharing of information
17. mix- A blend of media used to communicate The message of a planned promotion
21. followers- Those who except and wear a fashion only after it becomes acceptable to the majority
23. in 1938, the first completely synthetic fiber developed
25. process by which concepts are made into sellable physical products
27. plan- The process of analyzing one or more potentially interesting markets in order to determine how a business can optimally compete in them