FF&M Chapter 5

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Across
  1. 1. is the systematic gathering and analyzing of information on a specific market
  2. 7. are statistics that try to explain consumer behavior through what people are thinking and feeling
  3. 9. involves dividing the total market into smaller groups that contain similar characteristics
  4. 10. consist of participants who keep diaries that reflect broad trends
  5. 12. is the group with the most spending power
  6. 13. consist of facilitators who gain feedback from reactions of group members
  7. 15. are the vital statistics of human populations broken down by such factors as age, gender, race, education, religion, income, occupation, and geographic location
  8. 18. a specialized niche of the market to whom the company wishes to make its greatest appeal
Down
  1. 2. going beyond what is legal and doing what helps society
  2. 3. are computer components that work together by combining collection, classification, storage, retrieval, and dissemination of data toward a certain outcome
  3. 4. tests use computers to receive qualitative and quantitative information from those in the target market
  4. 5. ask questions about the present
  5. 6. is computer-generated and stimulates all the senses to create a perception of being in another interactive environment
  6. 8. formulated from consumer actions and purchases
  7. 11. are moral principles or rules of conduct that distinguish right from wrong
  8. 14. By evaluating psychographics along with demographic data, companies try to __________ buying patterns
  9. 16. refers to not harming the environment or depleting natural resources
  10. 17. is the process of carrying an idea through stages from initial concept to the actual product in the market
  11. 19. an increase in the size of the entire market