Fiance recap, and blind marketing questions

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Across
  1. 2. business that tries to use another’s weakness to get advantages (8)
  2. 4. information expressed in numbers (12)
  3. 6. use of electronic systems to sell goods and services (9)
  4. 9. 2x2 matrix that describes products according to the market share they enjoy and whether the market has any potential for growth (6,6)
  5. 10. goods and services produced by one business for another (8)
  6. 13. persons or businesses that buy goods from manufacturers and sell them in smaller quantities to retailers (11)
  7. 14. the activity of starting and running businesses (10)
  8. 15. feature of a product that no other similar products have, used in advertising to try to persuade people to buy it (3)
  9. 17. setting a high price initially and then lowering it later in oder to make high profit off early-adopters (8)
  10. 19. part of a whole market where customer groups have similar characteristics (8)
  11. 21. where a business focuses on the needs of consumers when developing products (6,11)
  12. 22. structure in which a business (the franchisor) allows another operator (the franchisee) to trade under their name (9)
  13. 25. the blend of product, price, place, promotion (9,3)
  14. 26. where a business focuses on the design and manufacture of the product itself rather than the needs of customers (7,11)
  15. 27. product sold below cost to draw in customers (4,6)
  16. 28. money that you owe someone, or is owed to you, because you have not made, or have received, regular payments at the correct intervals or amounts (7)
  17. 29. flow of money into and out of a business (8)
  18. 31. level of sales at the different stages through which a product passes over time (7,4,5)
  19. 32. proportion of sales in a total market that a business or product enjoys (6,5)
  20. 35. goods and services sold to ordinary pe0ple (consumers) rather than businesses (8,5)
  21. 37. way in which goods are arranged and placed in a store (13)
  22. 38. adding a percentage (the mark-up) to the costs of producing a product to get the price (4,4)
  23. 40. share of the profit paid to shareholders in a company (9)
  24. 42. promotion placing adverts using the media (5,3,4)
  25. 43. resources used or owned by a business, such as cash, stock, machinery, tools and equipment (6)
  26. 46. any promotion that does not involve using the media (5,3,4)
  27. 47. smaller market, usually within a large market or industry (5)
  28. 48. percentage added to costs that makes a profit for a business when setting the price (6)
  29. 49. debts of the business, which provide a source of funds (11)
  30. 50. information about attitudes, beliefs, and intentions, usually written in words (11)
Down
  1. 1. setting a low price to start with in order to get established in the market; price may be raised once established (11)
  2. 3. amount of money invested in a business capital finance provided by the owners of a business (7,8)
  3. 5. similar to the current ratio but excludes stocks from current assets (sometimes called the quick ratio) (4)
  4. 7. identifying customer needs and satisfying them profitably (9)
  5. 8. communication between a business and its customers where messages are placed in the media to encourage the purchase of products (11)
  6. 11. goods and services sold overseas (7)
  7. 12. quantitative and qualitative assessment of a market (6,8)
  8. 16. division of people according to social class based on employment status (5,8,6)
  9. 18. collection, presentation and analysis of information relating to the marketing and consumption of goods (6,8)
  10. 20. set of arrangements that allows buyers and sellers to communicate and trade in goods and services (6)
  11. 23. groups of customers are asked for feedback about products over a set period (8,6)
  12. 24. small group of people, which must represent a proportion of a total market when can'ying out market research (6)
  13. 30. amount of goods or work produced by a person, machine or factory (6)
  14. 33. information that can be quantified, that is, expressed in numbers (12)
  15. 34. assesses the firm's liquidity by dividing current liabilities into current assets (7,5)
  16. 36. very large markets in which products with mass appeal are marketed (4)
  17. 39. direct marketing technique in which a company persuades Internet users to forward its publicity material in emails or via social media (usually by including jokes, games, video clips, etc.) (5)
  18. 41. stocks of goods (9)
  19. 44. goods that are being sold (11)
  20. 45. businesses that buy goods from manufacturers and wholesalers and sell them in smaller quantities to consumers (9)