Final Assignment

4. selling new products in new markets
5. sell directly to consumer
6. purchase goods for production
7. a name, term, symbol, or any other unique element of a product that identifies one firms product and sets it apart from the competition
12. an internal corporate communication network that uses internet technology to link company departments
13. buy products from manufacturers and resell them to retailers
15. combine economy supermarkets with other lower priced merchandise
17. final stop in the distribution channel
18. the mode by which products move among channel members
19. legal term for a brand name, mark, or character
21. value, beliefs customs and tastes a group of people values

1. the process of designing, managing, and improving the movement of products through the supply chain
2. data gathered directly from respondents for a specific purpose
3. when sales of a new product/product line come from other product sales
8. type of quantitative research that uses data obtained from scanner readings
9. buy goods to resell rent or lease
10. using outside vendors for things that could be done in house
11. non profit and government
14. data collected for another purpose
16. intangible products that are exchanged between producer and the customer
20. an amount added to the cost of a product to create the price at which a channel member will sell the product