Final Marketing Crossword

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Across
  1. 2. A good or item that satisfies a customer need.
  2. 7. The person or company that makes goods.
  3. 11. Materials used to protect and promote a product.
  4. 13. A business that buys in bulk from producers and sells to retailers.
  5. 17. Channels of communication used to promote products.
  6. 19. A business that sells products directly to consumers.
  7. 20. The process of delivering products to customers.
  8. 22. Moral principles that guide business behavior.
  9. 23. Promoting products at the retail level to encourage sales.
  10. 24. An intangible activity done for a customer.
  11. 25. A catchy phrase used to help customers remember a brand.
Down
  1. 1. Customer desire and willingness to buy a product.
  2. 3. The path a product takes from producer to consumer.
  3. 4. Setting the value or cost of a product.
  4. 5. Market The specific group a business aims to reach.
  5. 6. A symbol or design that represents a brand.
  6. 8. Gathering information to make business decisions.
  7. 9. A group of people who share similar wants and needs.
  8. 10. The total amount of products a business has on hand.
  9. 12. Paid, non-personal promotion through media.
  10. 14. Creating a unique identity for a product or company.
  11. 15. The end user who purchases and uses products.
  12. 16. Helping customers make buying decisions.
  13. 18. Activities used to inform, persuade, or remind customers.
  14. 21. The amount of product available for sale.