Finance and Marketing

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Across
  1. 4. information expressed in numbers (12)
  2. 6. information that can be quantified, that is, expressed in numbers (12)
  3. 12. quantitative and qualitative assessment of a market (6,8)
  4. 13. very large markets in which products with mass appeal are marketed (4)
  5. 17. division of people according to social class based on employment status (5,8,6)
  6. 18. adding a percentage (the mark-up) to the costs of producing a product to get the price (4,4)
  7. 19. feature of a product that no other similar products have, used in advertising to try to persuade people to buy it (3)
  8. 21. promotion placing adverts using the media (5,3,4)
  9. 22. part of a whole market where customer groups have similar characteristics (8)
  10. 23. setting a low price to start with in order to get established in the market; price may be raised once established (11)
  11. 24. collection, presentation and analysis of information relating to the marketing and consumption of goods (6,8)
  12. 26. similar to the current ratio but excludes stocks from current assets (sometimes called the quick ratio) (4)
  13. 29. where a business focuses on the needs of consumers when developing products (6,11)
  14. 30. information about attitudes, beliefs, and intentions, usually written in words (11)
  15. 32. level of sales at the different stages through which a product passes over time (7,4,5)
  16. 34. assesses the firm's liquidity by dividing current liabilities into current assets (7,5)
  17. 36. way in which goods are arranged and placed in a store (13)
  18. 38. flow of money into and out of a business (8)
  19. 39. 2x2 matrix that describes products according to the market share they enjoy and whether the market has any potential for growth (6,6)
  20. 43. business that tries to use another’s weakness to get advantages (8)
  21. 44. any promotion that does not involve using the media (5,3,4)
  22. 45. goods that are being sold (11)
  23. 46. identifying customer needs and satisfying them profitably (9)
  24. 47. smaller market, usually within a large market or industry (5)
  25. 48. percentage added to costs that makes a profit for a business when setting the price (6)
  26. 49. goods and services sold overseas (7)
Down
  1. 1. amount of goods or work produced by a person, machine or factory (6)
  2. 2. communication between a business and its customers where messages are placed in the media to encourage the purchase of products (11)
  3. 3. amount of money invested in a business capital finance provided by the owners of a business (7,8)
  4. 5. goods and services sold to ordinary pe0ple (consumers) rather than businesses (8,5)
  5. 7. money that you owe someone, or is owed to you, because you have not made, or have received, regular payments at the correct intervals or amounts (7)
  6. 8. direct marketing technique in which a company persuades Internet users to forward its publicity material in emails or via social media (usually by including jokes, games, video clips, etc.) (5)
  7. 9. proportion of sales in a total market that a business or product enjoys (6,5)
  8. 10. where a business focuses on the design and manufacture of the product itself rather than the needs of customers (7,11)
  9. 11. persons or businesses that buy goods from manufacturers and sell them in smaller quantities to retailers (11)
  10. 14. small group of people, which must represent a proportion of a total market when can'ying out market research (6)
  11. 15. use of electronic systems to sell goods and services (9)
  12. 16. resources used or owned by a business, such as cash, stock, machinery, tools and equipment (6)
  13. 20. product sold below cost to draw in customers (4,6)
  14. 22. setting a high price initially and then lowering it later in oder to make high profit off early-adopters (8)
  15. 25. share of the profit paid to shareholders in a company (9)
  16. 27. set of arrangements that allows buyers and sellers to communicate and trade in goods and services (6)
  17. 28. groups of customers are asked for feedback about products over a set period (8,6)
  18. 31. debts of the business, which provide a source of funds (11)
  19. 33. businesses that buy goods from manufacturers and wholesalers and sell them in smaller quantities to consumers (9)
  20. 35. the activity of starting and running businesses (10)
  21. 37. the blend of product, price, place, promotion (9,3)
  22. 40. stocks of goods (9)
  23. 41. goods and services produced by one business for another (8)
  24. 42. structure in which a business (the franchisor) allows another operator (the franchisee) to trade under their name (9)