Finance for Marketing Decisions

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Across
  1. 1. Acronym for Pay Per Click
  2. 5. Company valued at $1 billion or more
  3. 6. Traditional form of marketing in which a company initiates contact with potential customers or leads
  4. 7. Physical place where Brick and Mortar companies sell their products
  5. 10. Acronym for Return on Investment
  6. 11. Acronym for Earnings before Interest, Tax, Depreciation, Amortization
  7. 13. Used to determine how much to spend to acquire a customer
  8. 14. Annual growth rate of an investment over a specified period of time longer than one year
Down
  1. 2. Rate at which customers stop doing business with a company over a given period of time
  2. 3. Writing off the cost of assets over time
  3. 4. Process of helping potential customers find your company
  4. 6. Revenue or income earned from activities directly related to the core activities
  5. 8. Known as natural search refers to unpaid search results
  6. 9. Acronym for Key Performance Indicator
  7. 12. Acronym for Business to Business
  8. 13. Acronym for Customer Relationship Management