Finding the Right Fit
Across
- 2. An external condition favorable to achieving goals.
- 5. Type of growth without external acquisitions.
- 9. Entry mode involving licensing of business model and brand.
Down
- 1. A tool for assessing strengths, weaknesses, opportunities, and threats.
- 3. A collaborative entry mode into new markets.
- 4. Buying a company to enter a market quickly.
- 6. Organizational ability to enter new markets.
- 7. Matrix used to assess market-product growth strategies.
- 8. Matrix that categorizes business units into Stars, Cash Cows, Question Marks, and Dogs.