First Quarter SEMgt Vocab

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Across
  1. 3. A standalone web page created specifically for a marketing or advertising campaign where visitors "land" after clicking a link.
  2. 5. The percentage of customers or subscribers who cancel or stop using a product or service over a given time period.
  3. 15. The total revenue generated for every dollar spent on a specific advertising campaign.
  4. 17. The visual model of the customer journey from first discovering a brand to making a purchase.
  5. 18. Making a noticeable, measurable difference or progress on a key metric.
  6. 19. A metric that measures how much interaction (likes, comments, shares, clicks) your content receives relative to views or followers.
  7. 20. The specific group of people most likely to want your product or service, defined by age, interests, or behavior.
  8. 21. The percentage of visitors or users who complete a desired action
  9. 24. Showing targeted digital ads to people who have previously visited your website or interacted with your brand
  10. 25. A clear statement that explains how your product solves a customer's problem, what benefits it delivers, and why they should choose you over competitors.
  11. 27. Software and systems used to manage all company relationships and interactions with current and potential customers.
  12. 28. Comparing two versions of a webpage, email, or ad against each other to see which one performs better.
  13. 30. Psychological phenomenon where people copy the actions of others because they assume it is the correct behavior
  14. 31. A basic version of a new product with just enough features to satisfy early customers and gather feedback
  15. 33. The combined power of a group of things working together that is greater than the sum of their individual efforts.
  16. 35. A business whose personnel or annual revenue falls below a certain threshold
  17. 38. A measure of the profit or value generated from an investment relative to its cost.
  18. 39. A semi-fictional, generalized representation of your ideal customer based on real data and market research.
  19. 41. Easily achievable goals or tasks that require minimal effort for immediate results.
  20. 43. The practice of improving your website so it ranks higher in organic (free) search engine results.
  21. 44. A prospective customer who has been vetted by marketing and sales teams as ready for a direct sales conversation.
  22. 45. The process of building relationships with qualified prospects at every stage of the buyer's journey.
  23. 46. A prompt (like a button or text link) that tells the audience to take a specific action, such as "Sign Up" or "Buy Now".
  24. 47. A company's defining strength, primary skill, or main area of deep expertise.
  25. 49. A product, service, or business model that completely changes an existing market and pushes out older competitors.
  26. 50. A prospect who has engaged with your marketing materials and is judged more likely to become a customer than other leads.
  27. 51. Promoting a website through paid advertising on search engines like Google.
Down
  1. 1. Aligning everyone's understanding or expectations on a project so they start from the same baseline.
  2. 2. The percentage of people who leave a website almost immediately after arriving without clicking anything or viewing other pages
  3. 4. A performance-based system where a business rewards partners (affiliates) for each visitor or customer brought by the affiliate's marketing efforts.
  4. 6. The specific factor or feature that makes your product or service completely different from all competitors.
  5. 7. The extent to which customers recognize, remember, and recall your brand or product name.
  6. 8. Any form of content (text, videos, images, reviews) created by brand fans or customers rather than the brand itself.
  7. 9. A measurable value used to track how effectively a company is achieving key business objectives.
  8. 10. A strategic approach focused on creating and sharing valuable, relevant content to attract and retain an audience.
  9. 11. Contracting a specific business task (like customer support or payroll) to a third-party service provider.
  10. 12. The total net profit a business expects to earn from a customer throughout their entire relationship with the company.
  11. 13. Business expenses that scale up or down depending on your production or sales volume
  12. 14. The ability of a business or system to handle a growing amount of work or sales easily and efficiently.
  13. 16. A specific word or phrase that users type into search engines, which marketers target to attract traffic.
  14. 22. The rate at which a company spends its available venture capital or cash reserves before generating positive cash flow
  15. 23. The percentage of people who click on a specific link or ad out of the total number of people who saw it.
  16. 26. Business expenses that do not change regardless of how much you sell or produce
  17. 29. The total average cost spent on sales and marketing to acquire a single new customer.
  18. 32. A metric measuring how likely customers are to recommend your company or product to a friend or colleague on a scale of -100 to 100.
  19. 34. Dividing a broad target market into smaller, more manageable groups of consumers with shared characteristics.
  20. 36. An intensive, thorough examination or analysis of a specific problem or data set.
  21. 37. The difference between revenue and the cost of goods sold, expressed as a percentage of total revenue.
  22. 40. An online advertising model where an advertiser pays a fee each time their digital ad is clicked.
  23. 42. A potential customer who has shown interest in your product or service.
  24. 48. Getting approval, support, or agreement from stakeholders or team members for a new initiative.