For bingo

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Across
  1. 2. appealing to emotion
  2. 3. the art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques
  3. 5. appealing to ethics
Down
  1. 1. appealing to logic or evidence
  2. 2. to cause someone to do something through reasoning or argument
  3. 4. the quality of being trusted and believed in