Friday 11/02/2022 Starter

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Across
  1. 3. A function of packaging (10)
  2. 6. A measure of liquidity (7,5)
  3. 8. Stages which a product goes through (7,4,5)
  4. 9. Primary market research: watching people (11)
  5. 11. A tough measure of liquidity (4,4,5)
  6. 12. Low initial market price like e.g. 3 months half price (11)
  7. 14. A function of packaging (11)
  8. 15. Revenue minus cost of sales (5,6)
  9. 16. 4PS (9,3)
  10. 18. Inflow minus outflow (3,4,4)
  11. 19. Marketing matrix (6)
Down
  1. 1. Selling price minus variable cost per unit (12,3,4
  2. 2. Low market share, low market growth (3)
  3. 4. Profit per item divided by cost per item x 100 (6)
  4. 5. Strategy of setting prices the same as or lower than others (11)
  5. 7. Gross profit minus operating costs divided by revenue multiplied by 100 (9,6,6)
  6. 10. High market share, high market growth (4)
  7. 13. setting an initial high price which is lowered (8)
  8. 17. A great city for test marketing (8)