Friday 15/11/2024

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Across
  1. 3. Data collected by others, e.g., market report
  2. 4. Platform used for collecting market research data
  3. 7. Where total revenue equals total costs
  4. 8. Subjective data, difficult to analyze
  5. 9. General rise in prices
  6. 11. Often uses market maps for strategy
  7. 12. Understanding these helps meet demand
  8. 14. The 4Ps Product, Price, Place, Promotion
  9. 18. Changes impact spending and demand
  10. 21. Example of secondary market research
  11. 22. Numerical data, easier to analyze
  12. 23. A method of primary market research
  13. 24. Basis for segmenting customers, e.g., sports enthusiasts
  14. 25. Dividing the market into distinct groups
  15. 29. Income left after taxes and necessities
  16. 31. A disadvantage of internet-based research
  17. 32. Gained through factors like high quality
  18. 33. Plan to reach and attract customers
Down
  1. 1. Process of gathering and analyzing data about customers
  2. 2. A source of secondary data
  3. 5. Key to meeting customer needs
  4. 6. Tool for identifying gaps in the market
  5. 10. Ensured by meeting customer needs effectively
  6. 11. A questionnaire used for gathering data
  7. 13. Data collected firsthand, e.g., questionnaires
  8. 15. Total income from sales
  9. 16. Small group discussions used in market research
  10. 17. Can provide a competitive advantage
  11. 19. Where a product is placed in the market
  12. 20. Expenses incurred by a business
  13. 26. A disadvantage is information overload
  14. 27. A service, such as those offered by Sports Tours LTD
  15. 28. A subgroup of consumers with shared characteristics
  16. 29. Used to identify a market segment
  17. 30. Non-tangible product, e.g., provided by Sports Tours LTD