Fundamentals of Marketing

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Across
  1. 2. system for gathering and organizing marketing information used in decision making
  2. 3. structured research which uses the scientific method and standardized questions to make generalizations and predictions; includes: questionnaires, surveys and experiments
  3. 9. mix of variables marketers control to influence a business’ success; the four Ps: price, product, place, promotion
  4. 11. specific group for which a business's products, services and marketing efforts are intended
  5. 13. past research which has already been performed and often already published
  6. 15. specific actions which advance the strategy and achieve an end result
  7. 16. division of the mass market based on shared characteristics
Down
  1. 1. exploratory, in-depth research involving flexible, open-ended questions;includes: interviews, observation and focus groups
  2. 4. statements describing the overall approach to how goals and objectives will be achieved
  3. 5. specific, measurable, short-term expectations
  4. 6. marketing aimed at the masses without consideration of differences among them
  5. 7. organized effort to gather and interpret information about a market
  6. 8. broad, long-term expectations for future achievements
  7. 10. the activity, set of institutions, and processes for communicating delivering, and exchanging offering that have value for customers, clients, partners, and society at large
  8. 12. document which outlines a business's marketing problems and how they will be addressed and solved
  9. 14. research done firsthand for the first time