Fundamentals of Services Marketing

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Across
  1. 1. Brand associated with service experiences.
  2. 2. Delegating service activities to external firms.
  3. 6. Digital platform connecting service users.
  4. 11. Service demand in cities.
  5. 12. Knowledge process outsourcing services.
  6. 14. Benchmark for service performance.
  7. 16. Assistance provided to service users.
  8. 18. Evaluation of service outcomes.
  9. 19. Developing employee service skills.
Down
  1. 1. Economy dominated by service industries.
  2. 3. Measure of economic output including services.
  3. 4. Government initiative promoting digital services.
  4. 5. Activities creating value in service delivery.
  5. 7. Service opportunities in rural areas.
  6. 8. Business process outsourcing services.
  7. 9. Platform-based service exchange economy.
  8. 10. Jobs created by service industries.
  9. 13. Managing service operations and quality.
  10. 15. Evolution of services through technology.
  11. 17. New firms often offering innovative services.