get specific

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Across
  1. 1. A customer’s motivation for purchasing a product that is based on thinking or logic
  2. 3. An advantage customers receive from using a product
  3. 5. A customer’s motivation for purchasing a product that is based on feelings
  4. 6. Something required or essential that is lacking
Down
  1. 2. A customer’s choice to purchase a product
  2. 4. A fact about or characteristic of the product