Global Market Entry Modes
Across
- 4. instability in the environment
- 6. parties mutually sharing patents
- 8. slowly fading in the market
- 10. strategic coalition to organizations
- 12. arrangement with a local firm to manufacture or assemble
- 14. risks in environmental stability
- 15. joint venture to raise capital
- 16. new venture outside home country
- 17. pertains to company assets
- 18. external environment criteria regarding government
Down
- 1. heavily influence marketing mix decisions
- 2. right to use trademarks and business models
- 3. key influence of a company in choosing entry modes
- 5. a deal to unite
- 6. exporting known as piggyback
- 7. refers to distribution systems
- 9. buying existing companies
- 11. contractual transaction to offer some propriety assets
- 13. result of longer payback than expected