Global Marketing 1

2. Information processing used to create value for customers.
4. Responding to each market’s needs and wants.
7. Moving away from the globalization trends and regarding each market as special.
9. The trend of ﬁrms buying, developing producing and selling products and services in most countries and regions of the world.
10. Firms with more than 250 employees.
12. The formation of several ﬁrms’ value chains into a network.
13. A model for solving problems in a service environment.

1. Reusing a resource from one business/country in additional businesses/countries.
3. Doing business in many countries of the world, but often limited to a certain region (e.g. Europe).
5. Accumulated volume in production, resulting in lower cost price per unit.
6. Companies with fewer than 250 employees.
8. Thinking globally, acting locally.
11. A categorization of the ﬁrm’s activities providing value for the customers and proﬁt for the company.