Go Beyond the Sale LAP Crossword

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Across
  1. 2. The customer’s preference for a business; usually expressed in regular purchases from the business
  2. 4. The arrangement by which businesses or individuals can purchase now and pay later
  3. 5. A career that involves responding to consumer needs and wants through planned, personalized communications intended to influence purchase decisions and ensure satisfaction
  4. 8. The point in a sales presentation at which the customer makes a favorable buying decision
  5. 10. A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome
  6. 12. Any person or business with the potential to purchase a good, service, or idea; qualified lead
  7. 13. Customers who continue to buy from a company, salesperson, etc.
  8. 15. A measure of how well a business has met its customers’ expectations
Down
  1. 1. Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction
  2. 3. An advantage consumers receive from using a product
  3. 6. Evaluative or corrective information given by the customer to the salesperson
  4. 7. A person’s or business’s good name; quality of character
  5. 9. Monetary reward a business owner receives for taking the risk involved in investing in a business; income left once all expenses are paid
  6. 11. The people who buy goods and services
  7. 14. A fact about or characteristic of a product