Go Beyond the Sale LAP Crossword
Across
- 2. The customer’s preference for a business; usually expressed in regular purchases from the business
- 4. The arrangement by which businesses or individuals can purchase now and pay later
- 5. A career that involves responding to consumer needs and wants through planned, personalized communications intended to influence purchase decisions and ensure satisfaction
- 8. The point in a sales presentation at which the customer makes a favorable buying decision
- 10. A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome
- 12. Any person or business with the potential to purchase a good, service, or idea; qualified lead
- 13. Customers who continue to buy from a company, salesperson, etc.
- 15. A measure of how well a business has met its customers’ expectations
Down
- 1. Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction
- 3. An advantage consumers receive from using a product
- 6. Evaluative or corrective information given by the customer to the salesperson
- 7. A person’s or business’s good name; quality of character
- 9. Monetary reward a business owner receives for taking the risk involved in investing in a business; income left once all expenses are paid
- 11. The people who buy goods and services
- 14. A fact about or characteristic of a product