GOODWILL

2. if a firm Enjoys good reputation for the quality of its product.
7. if a firm Enjoys good reputation for the quality of its product.
8. it is average of the normal profits of past agreed years.
11. ____________ Management is experienced, capable and competent.
12. goodwill helps in earning ______ profits.
13. Excess amount that a firm gets over and above the market value of assets at the time of sale of its business

1. the goodwill that has been generated by the business because of which it is able to earn higher profit.
3. ______investments that are made to earn revenue by investing surplus funds and not for the purpose of furtherance of own business.
4. ________ investments that are made in another enterprise for the furtherance of own business.
5. capital invested in the firm to carry on business.
6. Goodwill is _________ asset.
9. it is the excess of average profit over normal profit.
10. goodwill for which consideration has been paid.