GroundTruth 101

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Across
  1. 4. Report showing visits per Drive-to POI
  2. 6. Payment for 1,000 ad impressions
  3. 9. DOOH
  4. 10. IO
  5. 11. Largest Layer of a Blueprint
  6. 13. The E in ECPM
  7. 15. Targeting tactic with highest VR
  8. 16. 728x90 and 160x600 are _____ sizes
Down
  1. 1. CTV
  2. 2. Type of conversion tracked when a user sees an ad, then types it into a browser
  3. 3. Software to locate the trade area of a POI
  4. 5. Report for basic ad group level metrics
  5. 7. OTT
  6. 8. VCR
  7. 12. Used to add additional metrics to Table Data
  8. 14. Smallest layer of a Blueprint