Group and Interpersonal Influence

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Across
  1. 2. Acronym for individual difference variable that assesses the extent to which consumers are concerned about how other people react to their behavior
  2. 6. Acronym for family's set of beliefs regarding the ways in which household decisions are reached
  3. 11. Consumers connecting with one another based on common interests, associations, or goals
  4. 12. Group to which a consumer belongs, with less frequent contact and weaker influence than that found in a primary group
  5. 15. Marketing efforts that focus on generating excitement among consumers and that are spread from consumer to consumer
  6. 17. Result of group influence in which an individual yields to the attitudes and behaviors of others
  7. 18. The process through which young consumers develop attitudes and learn skills that help them function in the marketplace
  8. 19. Consumer who spreads information about all types of products and services that are available in the marketplace
  9. 23. Marketing of a product using unconventional means
  10. 26. Online or app-based game played on a social media platform
  11. 27. The ability of a person or group to enforce the obedience of others
  12. 28. Ways in which group members influence attitudes, behaviors, and opinions of others within the group
  13. 30. Self-conceptualization of the extent to which a consumer perceives himself or herself as being an integral part of a group
  14. 31. Type of buying where consumers receive a coupon, or deal, by joining a special social networking website
  15. 32. Consumer buying behavior that takes place on social networking sites
Down
  1. 1. Group that has no membership or application requirements and that may have no code of conduct
  2. 3. Ability of an individual or a group to alter the actions of others
  3. 4. Extent to which group members feel pressure to behave in accordance with group expectations
  4. 5. Group in which a consumer formally becomes a member
  5. 7. Young adults between the ages of 18 and 34 who move back home with their parents after they graduate from college
  6. 8. Guerrilla marketing tactic in which consumers do not realize they are being targeted for a marketing message
  7. 9. Marketing method that uses online technologies to facilitate WOM by having consumers spread messages through their online conversations
  8. 10. Acronym for information about products, services, and experiences that is transmitted from consumer to consumer
  9. 12. Consumer who is hired by another to provide input into a purchase decision
  10. 13. A group with which a person does not identify
  11. 14. Consumer who has a great deal of influence on the behavior of others relating to product adoption and purchase
  12. 16. Ways in which a consumer conforms to group expectations in order to receive a reward or avoid punishment
  13. 20. Mobile application software that runs on devices like smartphones, tablets, and other computer-based tools
  14. 21. Media through which communication occurs
  15. 22. Acronym for segmentation technique that acknowledges that changes in family composition and income alter household demand for products and services
  16. 24. Group of consumers who develop relationships based on shared interest or product usage
  17. 25. Consumers who must take care of both their own children and their aging parents
  18. 29. Individuals who have significant relevance for a consumer and who have an impact on the consumer's evaluations, aspirations, and behavior
  19. 33. A group that a person identifies with as a member