How do social media influencers work?

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Across
  1. 3. the people watching
  2. 4. how an image is lit
  3. 6. how an image is framed
  4. 7. someone who uses media to persuade or sell
  5. 8. an appeal that uses emotion
  6. 9. the approach used to influence
  7. 11. what is communicated
  8. 12. used to create a mood
Down
  1. 1. popular social media platform
  2. 2. main target of influencers
  3. 4. an appeal that uses logic and facts
  4. 5. the position of the camera
  5. 8. where things and people are in an image
  6. 10. appeal that uses credibility