How the Sports Industry Works

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Across
  1. 2. Streaming platform that dominates eSports distribution
  2. 4. Streaming service that bid for NFL Thursday Night Football
  3. 6. The final link in the sports value chain where content is converted into financial returns
  4. 10. Organizations that set rules and organize competitions, like FIFA or the IOC
  5. 11. Fees paid by broadcasters to leagues for the right to show games
  6. 12. Revenue from fans attending games in person
  7. 13. Record-breaking 2023 championship that drew 6.4 million peak concurrent viewers online
  8. 15. A sponsor’s name on a stadium or competition
  9. 19. Rapidly growing industry where fans wager on game outcomes, legalized in 36 U.S. states by 2023
Down
  1. 1. Revenue stream where companies pay to have their logos on jerseys or stadiums
  2. 2. Ticketmaster, StubHub: facilitate ticket sales and secondary markets, taking commissions and partnering with teams/events
  3. 3. Handles online merchandise sales for many U.S. sports teams
  4. 5. Broadcasting networks and streaming services that pay fees to show games
  5. 7. The middle link in the value chain that delivers content to viewers worldwide
  6. 8. Companies like Nike and Adidas that supply uniforms and sell fan apparel
  7. 9. Global competition organized by FIFA every four years
  8. 14. A sports betting platform
  9. 16. _____not only supplies uniforms to many teams (often paying for that privilege), it also heavily markets and sells player jerseys, sneakers and runs athlete endorsement campaigns
  10. 17. Chinese tech giant that owns Riot Games and is the world's largest eSports company
  11. 18. The most visible customer group that consumes sports content in stadiums or at home