HSC Marketing Mangament

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Across
  1. 2. The actual good or service offered to the market
  2. 3. Type of market where consumers buy finished goods
  3. 5. The current business philosophy of satisfying customer needs (______ approach)
  4. 6. The systems used to deliver a service
  5. 10. Legal protection against being misled about prices (______ discrimination)
  6. 12. Specific, measurable goals a business aims to achieve (marketing ______)
  7. 20. Influence based on income, age, gender, and occupation
  8. 21. Legal requirement to honour advertised prices
  9. 26. Gathering and analysing data about consumers and competitors
  10. 27. The tool used to assess internal strengths and weaknesses
  11. 28. The image or perception of a product in consumers’ minds
  12. 31. Graph showing the stages of a product’s life in the market (product ______)
  13. 32. The specific group of customers a business aims to reach
  14. 34. Selling the same product worldwide
  15. 35. Putting the plan into action
  16. 38. Market involving goods traded across international borders
  17. 40. The long-term aim of marketing to generate revenue for the business (______ role)
  18. 41. Type of market focused on government purchasing goods and services
  19. 42. False or misleading representation of goods
  20. 43. Influence from media, celebrities or peers
  21. 44. Changing strategy based on evaluation
Down
  1. 1. The mutual reliance between marketing and other functions like operations and finance
  2. 2. Activities used to inform, persuade, and remind customers
  3. 4. Dividing the market based on shared characteristics
  4. 7. What the customer pays in exchange for the product
  5. 8. Staff involved in the delivery of a service
  6. 9. Developing tactics to achieve marketing objectives
  7. 11. Adapting products to meet local markets' need
  8. 13. Marketing directed at vulnerable groups, like children
  9. 14. A major factor influencing customer choice, including values and lifestyle
  10. 15. Type of market where businesses purchase inputs for production
  11. 16. The historical focus on mass-producing standardised products (______ approach)
  12. 17. Online tools and platforms used for marketing
  13. 18. The environment in which the service is delivered (physical ______)
  14. 19. Making a product stand out from competitors
  15. 22. Government legislation that protects consumers
  16. 23. Tracking performance of marketing activities
  17. 24. Offering refunds, replacements or repairs
  18. 25. Strategy used when marketing a product overseas (______ marketing strategy)
  19. 29. Market where people buy and sell financial assets
  20. 30. Marketing tactic that appears ethical but is deceptive
  21. 33. The moral principles guiding marketing decisions
  22. 36. How the product gets from the producer to the customer
  23. 37. Influence based on family, social class, and culture
  24. 39. The business mindset that focused on pushing products to customers (______ approach)