IB Business Unit 4

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Across
  1. 4. The buying and selling of goods and services over the internet.
  2. 7. The process of delivering a product or service to customers.
  3. 11. The process of selling a product or service to customers.
  4. 13. The process of developing new products, services or processes to meet customer needs.
  5. 15. Activities to promote and market a product or service.
  6. 17. The moral principles that guide business decision-making.
  7. 18. The plan of action a company takes to achieve its goals.
  8. 20. Marketing activities that target customers in foreign markets.
Down
  1. 1. The rivalry between companies competing in the same market for the same customers.
  2. 2. The process of dividing a market into smaller groups of customers with similar needs or characteristics.
  3. 3. The process of creating a name, design or symbol that identifies and differentiates a product or service from others.
  4. 5. The way in which a company's product or service is perceived by customers in relation to its competitors.
  5. 6. Customer Relationship Management, the process of managing and analyzing customer interactions and data throughout the customer lifecycle.
  6. 8. The process of planning and allocating financial resources for marketing activities.
  7. 9. The process of gathering information to inform business decision-making.
  8. 10. The process of predicting future sales or market trends.
  9. 12. The degree to which customers are committed to a company's product or service.
  10. 14. A form of marketing communication used to promote a product or service.
  11. 16. The process of setting a price for a product or service.
  12. 19. The selection of specific customer segments that a company wishes to target with its marketing efforts.