ICA III

3. Strategic framework dividing products into stars, cash cows, dogs, and question marks
7. Stage where product reaches peak market saturation and competition intensifies
9. Long-term phrase reflecting brand ideology and identity
10. Marketing element referring to procedures in delivering services efficiently
11. Framework identifying sincerity, excitement, competence, sophistication, ruggedness
13. Responsibility layer involving voluntary societal contributions
16. Branding strategy that creates a unique mental space in consumers’ minds
17. Branding approach using universal symbolic characters like hero or explorer
20. Emotional and psychological traits assigned to a brand

1. Visual language including photography, color, and graphics defining a brand
2. Pricing approach balancing affordability with perceived benefits
4. Product category with high growth but low market share requiring investment
5. Temporary promotional phrase supporting specific campaigns
6. Stage where product is introduced and awareness is created
8. Concept emphasizing people, planet, and profit in business sustainability
12. Product portfolio category with low growth but high market share
14. Strategy targeting a small, specialized segment of the market
15. Marketing mix element dealing with distribution channels
18. Stage involving heavy R&D before product introduction
19. Strategic narrative used to emotionally connect with customers and build loyalty