Identifying Market Segments and Targets

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Across
  1. 3. The firm makes a certain product that it sells to several different market segments.
  2. 6. Division of the Market into different geographical units such as nations, cities, states, regions, neighborhood etc.
  3. 8. requirement for effective segmentation
  4. 9. Here buyers are divided into groups on the basis of psychological/personality traits, lifestyles or values.
  5. 10. buyers are divided on the basis of their knowledge of attitude toward, use of, or response to a product.
Down
  1. 1. a firm selects a number of segments. Each objectively attractive and appropriate, there may be little or no synergy between the segments.
  2. 2. The firm concentrates on serving many needs of a particular customer.
  3. 4. The market is divided on the basis of variables such as age, family, size, family life cycle, gender, income occupation, education, religion etc.
  4. 5. Division of the Market into different geographical units such as nations, cities, states, regions, neighborhood etc.
  5. 7. is a more narrowly defined customer group seeking a distinctive mix of benefits.