Identifying Market Segments and Targets

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Across
  1. 5. Requirement for effective segmentation
  2. 6. Here buyers are divided into groups on the basis of psychological/personality traits, lifestyles or values.
  3. 7. a firm selects a number of segments. Each objectively attractive and appropriate, there may be little or no synergy between the segments.
  4. 8. The firm makes a certain product that it sells to several different market segments.
  5. 9. Division of the Market into different geographical units such as nations, cities, states, regions, neighborhood etc.
  6. 10. Division of the Market into different geographical units such as nations, cities, states, regions, neighborhood etc.
Down
  1. 1. are divided on the basis of their knowledge of attitude toward, use of, or response to a product.
  2. 2. The market is divided on the basis of variables such as age, family, size, family life cycle, gender, income occupation, education, religion etc.
  3. 3. The firm concentrates on serving many needs of a particular customer.
  4. 4. is a more narrowly defined customer group seeking a distinctive mix of benefits.