IMC 2

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Across
  1. 3. famous people who promote products
  2. 8. between gratitude and entitlement
  3. 9. social status
  4. 11. avoiding impulse
  5. 12. ads you remember
  6. 13. safety
  7. 15. exciting life
  8. 17. similarity and familiarity
  9. 19. what's greater than reach?
  10. 22. geico gecko or pillsbury doughboy
  11. 23. percentage of life that's showing up
  12. 24. protecting welfare of all
  13. 25. enjoying life
Down
  1. 1. unexpressed gratitude
  2. 2. looking out for friends and family
  3. 4. freedom of thought
  4. 5. expertise and trustworthiness
  5. 6. provides information that's pertinent
  6. 7. Kylie jenner
  7. 10. capable and competent
  8. 14. creates bond with audience
  9. 16. Budweiser's King of Beers or Wheaties Breakfast of Champs
  10. 18. beliefs people hold regarding what's important in life
  11. 20. not your friends
  12. 21. respect and commitment