IMC Unit 6 - Creativity

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Across
  1. 3. The message ____ is a rational analysis of a problem and what’s needed to solve that problem.
  2. 4. A winning marketing communication idea must be creative and ___.
  3. 6. Creativity requires the ability to think like a problem solver and the courage to take ____.
  4. 8. Defined as the generation of fresh ideas and solutions to current problems or challenges.
  5. 9. Big ____ are also called creative concepts
  6. 10. Account planners, copywriters, art directors, social media and content directors work as a ____ to be creative.
  7. 11. ____ is the process of coming up with a new idea.
Down
  1. 1. ____ thinking means exploring multiple possibilities rather than arriving at the “right” or logical conclusion.
  2. 2. The part of the Creative Process where a person lets their subconscious work on it.
  3. 5. The Creative ____ manages the creative process , helps focus the ad strategy, and keeps the creative concept strategy on target
  4. 7. This is the part of the Creative Process where a person reads, researches, learns about problem.