Influence

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Across
  1. 5. something a company sells
  2. 6. likes, comments, shares and interactions with content
  3. 7. a plan designed to achieve a goal
  4. 8. the level of trust and reliability a brand or influencer has
  5. 12. the activity of promoting products or services
  6. 13. how easily a brand or content can be seen online
  7. 14. the practice of being clear and honest about sponsored content or intentions
  8. 15. the people who watch, read or follow content online
Down
  1. 1. a marketing action with a specific objective
  2. 2. a person who promotes products on social media
  3. 3. the confidence customers have in a brand
  4. 4. posts, videos, articles or images shared online
  5. 9. a business model where you sell products without keeping stock
  6. 10. the image or identity of a company or product
  7. 11. a company or person that provides goods