ING 2 B2 - Challenge 2 Vocabulary - Digitalization

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Across
  1. 1. (with a -)the general activity of buying and selling products over the internet
  2. 9. when a visitor to your site completes a goal like making a purchase
  3. 12. (with a z)to change information or processes from paper to an electronic format
  4. 14. (3 words)an instruction or button that tells a user what to do next
  5. 15. (3 words)promoting a brand on platforms like instagram tiktok or linkedin
  6. 17. (2 words)using new technology to completely change how a business operates
  7. 19. the total number of likes comments and shares on a post
  8. 20. (3 words)an advertising model where you only pay when someone clicks your ad
  9. 22. (2 words)how visible and active a company appears across the entire internet
Down
  1. 2. the practice of protecting computers and networks from digital attacks
  2. 3. a specific location on the internet where a company hosts its pages
  3. 4. (2 words)sharing useful blogs or videos to attract and keep customers
  4. 5. (2 words)the specific group of people that a marketing message is created for
  5. 6. (2 words)technology that allows machines to think or learn like humans
  6. 7. (2 words)massive sets of information analyzed to find patterns and trends
  7. 8. (2 words)the degree to which people recognize and remember a specific company
  8. 10. using software or robots to do tasks without needing humans
  9. 11. (2 words)the first page a user arrives at after clicking a specific link or ad
  10. 13. how easy it is for customers to find your brand or site online
  11. 16. when a new invention or company radically changes an entire industry
  12. 18. (2 words)optimization the process of making a site appear higher in google search results
  13. 21. (2 words)storing files and running programs over the internet instead of on your pc