International Business

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Across
  1. 2. company (MNC) - A company that operates in at least two countries, one of which is not the company's home country.
  2. 4. - Any favorable external condition or trend that might be beneficial for a business.
  3. 5. - A business owner who pays a franchisor for the right to use the name and business model of an enterprise.
  4. 11. investment - A situation where a company opens operations in another country.
  5. 12. marketingInternational marketing - The process of selling goods and services in more than one country.
  6. 14. - A business owner who sells the right to use the name and business model of an enterprise to a franchisee.
  7. 15. stake - Ownership of a company as a shareholder.
  8. 16. - Changes in the marketing mix to better meet the needs of consumers in different markets.
  9. 18. - Selling overseas without establishing production units in another country; the simplest form of international expansion.
Down
  1. 1. - A form of external growth where a franchisee buys the rights to use the name and business model of a franchisor.
  2. 3. - An undifferentiated use of the marketing mix in many different countries.
  3. 6. - A form of external growth where two businesses combine to form a new business; the new business replaces the two that existed before the merger.
  4. 7. - A business management tool that analyzes the external conditions that may be opportunities or threats for a business.
  5. 8. - A company that belongs to another company.
  6. 9. venture - A form of external growth where two businesses create, own and operate a third organization.
  7. 10. - The learning or developing of a skill, habit, or quality.
  8. 13. - Any unfavorable external condition or trend that might harm a business.
  9. 14. direct investment (FDI) - The long-term investment by a multinational corporation in a foreign country; involves either setting up factories and expanding operations in the new country or the purchase of at least a 10% share of a foreign company.
  10. 17. - A form of external growth where one company purchases another company; typically hostile, or not wanted by the company being taken over.
  11. 19. marketing strategy - A strategy whereby the same marketing mix is used for every country; products are not tailored to meet the needs of local markets.