INTRO TO ADVERTISING

12345678910
Across
  1. 3. a kind of ad language use for promotion
  2. 6. media that reach a broad audience
  3. 7. refers to goods, services and ideas
  4. 9. plural of medium
Down
  1. 1. Lasker is driven by a reason "___"
  2. 2. A paid form of __ communication.
  3. 4. logic and planning behind the advertisement
  4. 5. People who buy products
  5. 8. concept that refers to the ads central idea.
  6. 10. messages from a variety of sources