Intro to Business Chapter 14 Crossword Puzzle

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Across
  1. 5. A business that specializes in developing ad campaigns and ads for its clients.
  2. 7. A broadcast made on the Internet.
  3. 11. The process of selecting advertising media and deciding the time and space in which the ads should appear.
  4. 13. time The time period when the TV or radio audience is the largest.
  5. 14. The number of homes or people exposed to an ad.
  6. 15. The number of times an audience sees or hears an ad.
Down
  1. 1. A series of ad messages that share a single idea and theme.
  2. 2. Ads that appear for a few seconds when a computer first logs on the to Internet or clicks on to a web site.
  3. 3. Ads displayed across the top or bottom of a computer screen.
  4. 4. Ads sent by mail to people's homes.
  5. 6. The media cost of exposing 1000 readers or viewers to an advertising impression.
  6. 8. Paid, non-personal form of communication that businesses use to promote their products and services.
  7. 9. Means of communication, such as television, radio, and newspapers.
  8. 10. A single exposure to an advertising message.
  9. 12. A 30-minute commercial.