Intro To Business Marketing

4. Factors inside a business like strengths and weaknesses.
5. How much customers pay, including retail price, discounts, and payment terms.
10. Study of how and why people make purchase decisions.
11. Internal features that give a company an advantage.
13. Promotional activity used to communicate product value.
15. What the business sells, including design, quality, features, and packaging.
17. Factors outside a business like opportunities and threats.
21. External challenges that put the business at risk.
22. Getting the money necessary to set up and run a business.
23. External market trends that can bring growth.

1. Providing customers with goods and services that they choose to buy.
2. Process of creating, promoting, and presenting a product to meet needs.
3. Effort to inform, persuade, or remind customers about a product.
6. Person who buys, uses, and supports products.
7. Process of getting goods and services to customers.
8. Specific group of consumers most likely to buy a product.
9. Gathering and analyzing information about consumers, trends, and competitors.
12. Tool used to evaluate internal and external factors to guide strategy.
14. Daily choices consumers make about what to buy, eat, or wear.
15. Where the product is sold and how it gets delivered to the customer.
16. Reason consumers repeatedly choose and support the same brand.
18. Basic necessities required by consumers.
19. Internal limitations that hurt performance.
20. Desires consumers have beyond basic requirements.