Intro to Digital Marketing Vocab Review

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Across
  1. 5. The department responsible for selling products or services to customers and meeting the company sales goals
  2. 6. Using video to promote or market your brand, product or service typically through YouTube, Instagram, Facebook, or TikTok
  3. 11. The platforms that marketers use to promote, market or sell products, Services, Electronic Service, brands, ideas, etc.
  4. 12. Consumers’ level of recognition of a company’s product, service, or brand
  5. 14. Measuring by the quantity of something rather than its quality
  6. 15. Promoting a business website in order to bring in more visitors
  7. 16. A multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications
  8. 17. The act of sending a commercial message, typically to a group of people, using email. A way to get in touch with people interested in your business.
  9. 19. A short-term activity that provides incentives to potential customers that is intended to help increase sales or create awareness of a product or service
  10. 22. A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services
  11. 25. A strategy that involves an assessment of specific goals that are achievable through online channels
  12. 27. Efforts made by a company to shape the way audiences perceive the company; how a brand is seen by the public (public image) can has an effect on the brand’s actions
  13. 28. The process of communicating with potential customers to promote a product or service
Down
  1. 1. The process of gathering and analyzing information about customers’ needs and preferences
  2. 2. The process of arranging trade shows, conventions, meetings, etc. that meet determined goals, messages or purposes
  3. 3. The process of determining the most effective approach to advertise a product or service
  4. 4. the use of the Internet to reach consumers digitally and utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
  5. 7. Websites and applications that enable users to create and share content or to participate in social networking
  6. 8. The process of creating and maintaining the identity of a brand, which is the distinctive name, words, design, logo, mark or a combination of these elements that create company or product identity and that separate the company or product from its competitors.
  7. 9. a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media
  8. 10. The process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
  9. 13. The path the product or service purchased travels from the company to the consumer
  10. 18. Social media influencers promote other people’s products and encourage views to business
  11. 20. Distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors
  12. 21. A model of digital marketing in which advertisers pay a fee each time one of their ads is clicked
  13. 23. A range of activities to assist customers in resolving issues; involves the goal of promoting customer satisfaction
  14. 24. The process of communicating a company’s value to consumers
  15. 26. Measuring the quality of something rather than its quantity