Intro To Entrepreneurship Final Prep (4,5,7)

123456789101112131415161718192021222324252627282930
Across
  1. 3. A customer _______ is a description of the characteristics of the person or company that is likely to purchase a product or service.
  2. 4. Fees that are paid to the franchise company to support television, magazine, or other advertising of the franchise as a whole.
  3. 8. A business that has the legal rights of a person but is independent of its owners.
  4. 9. A business that makes only a small amount of money selling the same or similar products and services to the same market as other businesses is ________ competition.
  5. 14. A _____ proprietorship is a business that is owned exclusively by one person.
  6. 16. Social _______ marketing is a form of Internet marketing that utilizes social networking sites as a marketing tool.
  7. 18. Identifying and examining the characteristics of a competing firm is called a _______ analysis.
  8. 19. A ______ group is an in-depth interview with a group of target customers who provide valuable ideas on products or services.
  9. 20. Fees that are paid by the local owner weekly or monthly to the franchise company that are usually a percentage of your franchise's income.
  10. 21. Data that is found in already published sources.
  11. 23. A list of questions you would like to ask your customers to find out demographic and psychographic information.
  12. 24. A competitor that makes most of its money selling the same or similar products or services is called a _______ competitor.
  13. 25. Market ________ is a system for collecting, recording, and analyzing information about customers, competitors, products, and services.
  14. 28. A business owned by two or more people.
  15. 29. Data the help you determine where your potential customers live and how far they will travel to do business with you.
  16. 30. Data that helps you determine how often potential customers use a particular service.
Down
  1. 1. A legal agreement that gives an individual the right to market a company's products or services in a particular area.
  2. 2. Information collected for the very first time to fit a specific purpose.
  3. 5. The ______ market includes the individuals or companies that are interested in a particular product or service and are willing and able to pay for it.
  4. 6. Data that describe a group of people in terms of age, marital status, family size, ethnicity, gender, profession, education and income.
  5. 7. A unit of ownership in a corporation.
  6. 10. The grant of a property right to an inventor to exclude others from making, using, or selling his or her invention.
  7. 11. All of the processes utilized by a company to place its products in the hands of potential customers including planning, pricing, promoting, distributing, and selling.
  8. 12. A market ________ is a group of customers within a large market who share common characteristics.
  9. 13. Data that describes a group of people in terms of their tastes, opinions, personality traits, and lifestyle habits.
  10. 15. A legally binding agreement between two or more persons or parties.
  11. 16. The marketing ______ is a blending of the product, price, placement, and promotion used to reach a target market.
  12. 17. Distributions of corporate profits to shareholders.
  13. 21. A marketing _________ is a plan that identifies how the marketing goals will be achieved.
  14. 22. This refers to a company's efforts to understand customers as individuals instead of as part of a group.
  15. 26. A form of intellectual property law that protects original works of authorship.
  16. 27. A name, symbol, or special mark used to identify a business or brand of product.