Intro to Marketing

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Across
  1. 3. The aspect of making, selling and providing products in exchange for money
  2. 5. “Where” a product is available for customer access; one of the 4ps of marketing
  3. 6. The reason for a company to be in business; outside of making a profit
  4. 9. Plans for carrying out and achieving marketing goals
  5. 11. The overall image and feeling of a company and its products and/or service communicated through design elements and tone of messaging
  6. 14. A person who purchases goods and services for personal use.
  7. 15. Outreach with the purpose of accomplishing a determined goal and that has a larger scope than and goes beyond the one-time communication.
  8. 16. A unique representative symbol or image of a company
Down
  1. 1. A mode of promotional outreach that informs consumers about a brand, product, and/or service
  2. 2. How much customers are charged for a product or service; one of the 4ps of marketing
  3. 4. The exchange of an offered product or service for a buyer’s payment
  4. 6. An overall and coordinated approach for connecting an audience with a product or service that will meet an audience’s need
  5. 7. Potential customers who show interest in a product or service
  6. 8. The act of generating interest in a brand, product, or service; one of the 4ps of marketing
  7. 10. The “what” that is being marketed, including services and physical products; one of the 4ps of marketing
  8. 12. The group of people most likely to purchase a product and to whom you should focus your marketing efforts.
  9. 13. Elements that are widely recognized as core components of marketing; refers to the 4P’s of marketing