Intro to Marketing

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Across
  1. 3. The process of determining the monetary value that will be charged for a product or service, considering factors like costs, competition, and customer demand.
  2. 7. The use of social media platforms (like Facebook, Instagram, Twitter) to promote products, build brand awareness, and engage with customers.
  3. 8. The good or service offered by a business to satisfy customer needs or desires.
  4. 10. The process of distinguishing a product or service from others in the market by emphasizing unique features, benefits, or value.
  5. 12. The practice of integrating a product or brand into entertainment content, such as movies, TV shows, or video games, to subtly promote it.
  6. 14. Refers to the distribution channels used to deliver a product or service to the target market, ensuring it’s available at the right time and location.
Down
  1. 1. The four key elements of a marketing strategy: Product, Price, Place, and Promotion. These elements guide decisions in reaching and satisfying a target market.
  2. 2. The use of digital channels, such as websites, social media, email, and search engines, to reach and engage with a target audience.
  3. 4. The practice of managing and maintaining a positive public image for a brand or organization through media relations, events, and other communication strategies.
  4. 5. The process of promoting, selling, and distributing a product or service, including market research, advertising, sales, and logistics.
  5. 6. A person with the ability to influence the purchasing decisions of others due to their authority, knowledge, or relationship with their audience, often used in marketing.
  6. 9. The activities used to communicate the value of a product or service to the target market, including advertising, sales promotions, public relations, and personal selling.
  7. 11. A specific group of potential customers that a business aims to serve, based on characteristics like demographics, behaviors, and needs.
  8. 12. The use of printed materials (like brochures, flyers, newspapers, and magazines) to promote products or services.
  9. 13. A combination of the 4Ps (Product, Price, Place, and Promotion) that businesses use to meet customer needs and achieve organizational goals.