Intro to Marketing, Principles of Entrepreneurship - Barnhart

12345678910111213141516
Across
  1. 2. A semi-fictional representation of an ideal customer based on market research and real data about existing customers, used to guide marketing strategies.
  2. 3. The practice of managing the spread of information between an organization and the public to build a positive image.
  3. 5. The study of how individuals make decisions to spend their available resources on consumption-related items.
  4. 8. The process of gathering, analyzing, and interpreting information about a market, including information about the target market and consumers.
  5. 11. A measurable value that demonstrates how effectively a company is achieving key business objectives.
  6. 13. Short-term incentives to encourage the purchase or sale of a product or service, such as discounts or coupons.
  7. 14. A paid form of communication that promotes products or services to potential customers.
  8. 15. A specific group of consumers at which a company aims its products and services.
  9. 16. The assessment of the strengths and weaknesses of current and potential competitors within a market.
Down
  1. 1. The tendency of consumers to continue buying the same brand or product over time.
  2. 3. The strategy of establishing a brand or product in a specific place in the minds of consumers relative to competitors.
  3. 4. A performance measure used to evaluate the efficiency of an investment, calculated by dividing the net profit by the cost of the investment.
  4. 6. The process of promoting, selling, and distributing a product or service to consumers.
  5. 7. A statement that outlines why a consumer should choose a product or service, highlighting its unique benefits.
  6. 9. The use of the internet and online-based technologies to promote products and services.
  7. 10. The process of dividing a broad consumer or business market into sub-groups based on shared characteristics.
  8. 12. The practice of creating a name, symbol, or design that identifies and differentiates a product from other products.