Intro to Sports Entertainment

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Across
  1. 1. A marketing strategy where two or more companies promote each other's products or services, often seen in partnerships between sports teams and entertainment brands.
  2. 5. A paid form of communication aimed at informing or persuading an audience about a product, service, or brand.
  3. 7. A form of marketing where a well-known individual, often a celebrity or athlete, publicly supports a product or service, lending their credibility to it.
  4. 8. The interaction between a brand and its audience, including likes, shares, comments, and participation in promotions.
  5. 9. Rights The rights to broadcast or distribute sports and entertainment content, often sold to television networks, streaming services, or radio stations.
  6. 10. Marketing A strategy that engages consumers through immersive experiences, often at live events or interactive promotions, to create memorable connections with a brand.
  7. 11. Relations The practice of managing the spread of information between an organization and the public, often to build a positive image or handle crises.
  8. 13. Equity The value and strength of a brand, often determined by consumer perception, brand loyalty, and the financial performance of branded products or services.
  9. 15. Activities aimed at increasing awareness and sales of a product or service, including advertising, public relations, and sales strategies.
  10. 17. The process of promoting, selling, and distributing a product or service to meet consumer needs.
  11. 18. The process of granting legal permission to use a brand, logo, or trademark on products, often used in merchandising for sports teams and entertainment franchises.
  12. 20. A branch of marketing that focuses on promoting sports events, teams, and athletes to engage fans and generate revenue.
  13. 21. Statistical data that describes a population, including age, gender, income, and education, used to understand target audiences.
  14. 22. Marketing An aggressive marketing strategy where a product or service is heavily promoted across multiple channels to reach a wide audience.
  15. 25. The promotion and sale of branded products, often featuring logos or images associated with sports teams, movies, or musicians
  16. 26. Loyalty The emotional and psychological commitment of fans to a sports team, event, or entertainment brand, often resulting in repeat purchases and long-term support.
  17. 27. The income generated from sales of goods or services, essential for the financial success of sports and entertainment organizations.
  18. 28. Management The operation and maintenance of sports arenas, theaters, or concert halls, focusing on optimizing the fan experience and ensuring safety.
Down
  1. 2. The process of selling and distributing tickets for sports and entertainment events, often involving strategies to maximize attendance and revenue.
  2. 3. The process of bringing a sponsorship to life through various marketing efforts, such as advertisements, promotions, and fan engagement activities.
  3. 4. Audience A specific group of consumers that a marketing campaign is aimed at, based on shared characteristics or interests.
  4. 6. A financial or in-kind support of an event or organization in exchange for advertising and promotional opportunities.
  5. 8. The promotion of entertainment products or services, such as movies, music, and television, to attract and retain audiences.
  6. 12. The process of creating a unique name, design, and image for a product or service in the consumer's mind, often through advertising
  7. 14. The process of planning, organizing, and executing events, including sports games, concerts, and festivals, to ensure a successful experience for attendees.
  8. 16. A planned series of activities designed to achieve a specific goal, often involving advertising and promotions.
  9. 19. Marketing The use of online platforms and technologies, such as social media, websites, and email campaigns, to promote sports and entertainment products or services.
  10. 23. The systematic analysis of data to understand consumer behavior and measure the effectiveness of marketing campaigns.
  11. 24. An individual with the power to affect the purchasing decisions of others due to their authority, knowledge, or relationship with their audience.
  12. 25. Research The process of gathering, analyzing, and interpreting information about a market, including consumers and competitors.