Introduction to Advertising

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Across
  1. 3. this invention was used to produce posters and handouts containing information about goods and services for sale during the 16th century
  2. 6. form of media that uses using sight, sound and motion in advertising
  3. 11. the non-personal communication of information, paid for and persuasive in nature, about products, or ideas by identified sponsors through the various media.
  4. 13. one of the most traditional ways businesses use to advertise
  5. 14. refers to the mass media that delivers commercial messages to mass audiences
  6. 15. this form of media was developed in the 1970s and offered more channels with specific programs
Down
  1. 1. form of media allows for commercials to be heard
  2. 2. early signs of advertising appeared as inscriptions on ________ tombs around 3000 B.C.
  3. 4. advertising has been used to promote ______ (the sale of goods and services) for centuries
  4. 5. ads that are delivered through the postal service
  5. 7. this invention was launched in the 1990s and has overtaken traditional forms of advertising
  6. 8. channels of communication used to send a message to a target audience
  7. 9. any form of media that is written and printed
  8. 10. space designed specifically for ads outside of the home
  9. 12. form of media allows businesses to advertise to specific markets with a specific interest