Introduction to Hospitality Marketing

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Across
  1. 3. Nature of service as compared to products.
  2. 4. Nature of Hospitality Marketing that shows that it constantly changes, adapting to consumer preferences
  3. 7. Involves gathering and analysing customer data to personalise interactions and anticipate needs.
  4. 10. Perceived benefit a customer receives from a product or service
  5. 11. Desires shaped by individual preferences and cultural influences
  6. 12. A step in which companies distinct and desirable place for the product or brand in the minds of the target customer
  7. 13. Step where one or more market segments are selected and tailored marketing is engaged for that segment
Down
  1. 1. Communication Strategy used to inform and persuade target audiences
  2. 2. A factor that helps identify the target market
  3. 5. A customer expectation that assures guests a pleasant stay
  4. 6. Wants that are backed by purchasing power
  5. 8. Word used to explain existing customers coming back again and again
  6. 9. Degree/Level to which a product or service meets or exceeds customer expectations