Introduction to Marketing

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Across
  1. 2. A marketer wants to increase its "_____ of customer." It can do this by offering a greater variety to customers, or by creating programs to cross-sell and up-sell to market more products and service to existing customers
  2. 4. Those customers that are disappointed with the services would switch to other competitors.
  3. 5. Kao Corp., a deodorant manufacturer, invited teenage girls to make an ad that would encourage other girls to buy the product. This program is an example of customer _______
  4. 7. A comprehensive plan that uses multiple similar marketing programs that deliver superior values.
  5. 8. a customer relationship group that has low profitability but this group of customers often visit the similar store.
Down
  1. 1. total combined customer lifetime values of all of the company’s customers is customer _________
  2. 2. ___________ marketing concept would emphasize on society,consumers,and company.
  3. 3. When backed by buying power, wants become _______
  4. 5. As part of the rapid ________ of today's economy, companies are selling more domestically produced goods in international markets and purchasing more supplies abroad.
  5. 6. A market ________ is some combination of products, services, information, or experiences provided to consumers to satisfy a need or want.