ITC

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Across
  1. 2. One of the first Indian brands to popularize transparent gel bathing bars.
  2. 3. Launched with health-focused biscuits before expanding into indulgent cookies like Dark Fantasy.
  3. 5. Atta is made using a process that mimics traditional chakki grinding but at large scale.
  4. 7. Became famous for claiming its noodles don’t get sticky or soggy easily.
  5. 8. Quirky ads and made-up slang helped it stand out in India’s crowded chips market.
Down
  1. 1. Their notebooks are made using eco-friendly paper from ITC’s social forestry program.
  2. 4. Commonly used in Indian households as a first-aid essential for cuts and wounds.
  3. 6. Ads often featured multiple actresses to highlight different skin types and softness.