Kendall Davis's Six Functions of Marketing

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Across
  1. 5. the general conditions in which people live, quality of life
  2. 8. Promotional medium that comes to consumers in the form of letters, catalogs, postcards, faxes, and folders
  3. 11. The particular assortment of goods and services that a business offers in order to meet its market's needs and it's company's goals
  4. 12. A marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities
  5. 18. the particular group of customers a business seeks to attract
  6. 19. The quantity of a good or service that buyers are ready to buy at a given price at a particular time
  7. 20. Any paid form of nonpersonal presentation of ideas, goods, or services
  8. 21. A marketing function that is responsible for moving, storing, locating, and/or transferring ownership of goods and services
  9. 22. The way something is viewed
  10. 25. A group of activities that is similar in purpose
  11. 27. promotional activities other than advertising, personal selling, and publicity that stimulate customer purchases
  12. 28. Interrelated activities that must work together to get goods and services from producers to consumers
  13. 29. any nonpersonal presentation of ideas, goods, services, images, or ideas to achieve a desired outcome
  14. 30. See News conference
  15. 31. A meeting to which a business group invites members of the media in order to make an announcement; used to announce major developments
Down
  1. 1. a marketing function that involves determining client wants and needs and responding through planned, personalized communication that influences purchase decisions and enhances future business opportunites
  2. 2. Money left after cost of goods expense is subtracted from total income
  3. 3. The stages through which goods and services move from the time they are introduced on the market until they are taken off the market
  4. 4. The arrangement by which businesses or individuals can purchase now and pay later
  5. 6. Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user
  6. 7. Monetary reward a business owner receives for taking the risk involved in investing in a business
  7. 9. Assets of a business
  8. 10. A marketing function that involves gathering, accessing, synthesizing, evaluating, disseminating information to aid in business decisions
  9. 13. Promotional message found in directories of a general nature such as the Yellow Pages or in specialized listings of companies in an industry
  10. 14. display
  11. 15. The rivalry between two or more businesses to attract scarce customers dollars
  12. 16. The goals a firm seeks to reach with its marketing plan
  13. 17. A factual announcement sent to the media to be used as a news item
  14. 23. The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives
  15. 24. All the stock that a business has on hand
  16. 26. A marketing function that involves the determining and adjusting of prices to maximize return and meet customers' perceptions of value
  17. 30. a marketing function needed to communicate info about goods, services, images, and/or ideas to achieve a desired outcome