Ketchup Marketing

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Across
  1. 3. Building connections with journalists and media for Public Relations (PR).
  2. 5. A master plan or blueprint designed to achieve specific marketing goals.
  3. 7. The art of writing persuasive text for ads, websites, and promotional material.
  4. 10. An organised, focused marketing effort aimed at a specific objective.
  5. 11. Engaging moving-picture format used for storytelling and marketing online.
Down
  1. 1. Crafting creative visuals for web, print, or exhibition materials.
  2. 2. A company's main digital homepage and online platform.
  3. 4. Building a unique identity, logo, and voice for a business.
  4. 6. Media platforms like Instagram or LinkedIn used to engage audiences.
  5. 8. Process of optimising content to rank higher on search engines (abbr.)
  6. 9. Paid search advertising model where you pay for each click on an ad (abbr.)
  7. 12. Direct digital marketing messages delivered straight to user inboxes.