Key Marketing Terminology

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Across
  1. 4. Convenience product
  2. 6. Customer ___must be considered in societal marketing concept.
  3. 7. Any paid form of communication
  4. 12. Segmenting customer based on gander, occupation and socioeconomy.
  5. 14. Narrow marketing segmentation.
  6. 16. Creating a feature or characteristic within a brand that makes it stand out
  7. 17. Pricing products that must be used with the main product.
  8. 18. Business information must be updated as business operates in _ enviroment.
  9. 19. Which condition will determine international pricing.
  10. 21. Groups that form a comparison or reference in forming attitudes or behavior
  11. 22. This type of research is used to measure market demand, develop a profile of target market and measure the attitude of consumers.
  12. 25. A graphic representation or symbol of company name
  13. 26. the rivalry between companies selling similar products and services
  14. 27. Taking the chance of loss and purchasing insurance
  15. 29. Marketing strategy where a company try to reach the maximum number of audience.
  16. 32. The organisation sets an initial high price and then slowly lowers the price to make the product available to a wider market.
  17. 34. One to many distribution.
  18. 35. Making the consumer aware of the product
  19. 36. Information ___ is the third step in research process.
  20. 37. What drives a person to buy a product or use a service
  21. 38. an organization engaged in commercial competition with others.
  22. 41. which concept may lead to marketing myopia.
  23. 42. A distinctive catchword or catch phrase
  24. 43. purchase decision refers to all behaviour positive and negative, that is generated from the purchase.
  25. 45. Finding and obtaining goods to be sold
  26. 46. What do businesses aim to cultivate for repeat business from customers
  27. 47. Marketing strategy used to target people who live in, or shop at particular location.
  28. 49. a type of good that does not have a physical nature
  29. 50. Market ___ projects the future numbers, characteristics, and trends in your target market
Down
  1. 1. Cheap and _ are the assumptions in production concept.
  2. 2. Process involved in creating a unique name and image for a product in the consumers' mind
  3. 3. Getting a loan to run the business
  4. 5. The term for a pricing strategy that sets a low initial price to quickly gain market share
  5. 8. An instance of buying or selling something
  6. 9. The buying of goods without planning to do so in advance
  7. 10. Market ___ help a company to find out whether a newly proposed product will bring profit to company or not.
  8. 11. When a company adjusts its product or service to meet the needs of different target markets
  9. 13. It is used when you don't know the real problem or issue and you need to uncover the causes.
  10. 15. It is normally being associate with quality.
  11. 20. Entity that sells goods or commodities in small quantities directly to consumers
  12. 23. Pricing strategy focuses on covering the costs of production and adding a markup for profit
  13. 24. Products that consumers don’t frequently choose to purchase
  14. 28. There are four major factors that affect consumer behavior, namely cultural, social, personal and _
  15. 30. Getting information to customers that will help them buy the goods they need
  16. 31. A person or business authorized to act on another's behalf
  17. 33. What involves creating a unique market image for a product
  18. 35. A tangible object or a service provided to consumers
  19. 39. Moving goods from where they were made to where consumers can buy them
  20. 40. The organisation sets a low price to increase sales and market share.
  21. 44. Competition at this level is based on after sales services.
  22. 48. Component of the marketing mix involves the various ways a product is made available to customers